Market assessment

Market assessment

Transformation objective:
Our client, a worldwide FMCG company, wanted to create a B2B business unit out of its current product line. The project was still at an early stage and the target market not yet validated.
Key actions:
We validated several scenarii of offering that were tested in-real-life to acquire customer data instead of running a traditional market assessment. This process enables us to learn faster than with a research and to actually deploy A/B testing to validate items that would not be possible otherwise.

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